- August 10, 2017
- Posted by: Scott Freeman
- Category: News
We are delighted to share this interview with Nick Entwistle, the mastermind behind this year’s successful PSA for Stop Cyberbullying Day. Prior to this year’s event, Nick worked with his team at Trunk and One Minute Briefs to support the video production of our launch video. In addition, he helped Cybersmile develop an animated intro and coordinated with his creative community to support the day.
We’ve caught up with Nick to find out what his next projects are, and to discover more about the work he does and why he wanted to get involved in Stop Cyberbullying Day 2017.
Tell us a bit about One Minute Briefs and Trunk?
We promote brands and causes via social media by challenging our creative community on Twitter to respond to a brief in One Minute and reward the best ideas. When they publish their ideas, they are shared by ourselves and their followers which creates a snowball effect generating mass reach which is all positive advertising content for the client. This enables the brand to engage with a large audience very quickly and cost effectively. It is also a great tool for educational workshops, talks, events and is a popular social network for the creative industry.
Trunk are the agencies’ agency. We specialise in great creative, working across video, animation, TV, gaming, apps and social media. We use insightful data, and bucketloads of know-how to deliver engaging brand experiences.
Cybersmile brings together Cybersmilers, we understand you have the OMBLES? Can you tell us a bit more about your community?
The OMBLES are amazing. They get involved every single day for all types of briefs and are advocates of quick thinking and how it can improve your creativity. They are especially brilliant when they share their ideas for good causes like Stop Cyberbullying Day and raise awareness of important issues with their entries. As well as this, the community share advice, encouragement and positivity to help each other and many real friendships have been made via our annual events and social meet-ups in between. I can’t thank them enough for what they do for OMB and it’s great to see so many of them reaping the rewards from their involvement too.
What made you want to get involved with Stop Cyberbullying Day?
Having been at the receiving end of negative messages ourselves as our profile gets bigger, I feel it’s very important to show our support for causes like this. It’s a real problem and I knew that OMB could spread the message quickly and effectively on a platform where we see so much Cyberbullying. As well as this, we created a film with Trunk that delivered messages of positivity online.
It is great to be involved and we’d love to be partners every year and make sure next year is even bigger and better.
You created a pro-bono PSA video for Stop Cyberbullying Day. What was the experience like working with such a diverse group of celebs and public figures?
It’s fantastic to have worked with such great people that all had the same aim to spread positivity across social media. They are a huge influence in people’s lives and it’s important that they get involved to help people understand the harm that can be done by people’s words online. We’re proud of the video and even shared our own message on there too. It was a real collaborative effort, which is important to help reach as many people as possible to stop cyberbullying.
How did your audience react to your commitment to the day?
The content produced by our followers was absolutely fantastic. There was a huge quantity, but the quality was amazing too.This content received lots of like/shares online, which shows how many people were seeing all of these positive messages.It also sparked lots of positive conversation online regarding the issue which is what the day is all about.
You’re now long-term partners of Cybersmile and Stop Cyberbullying Day. What do you have planned for the future?
One Minute Briefs runs a daily brief so we will be making Stop Cyberbullying Day a yearly brief. We are also open to the idea of running other briefs with Cybersmile for other online issues. As well as that, we will be looking to create more engaging content that could include film, gaming and social campaigns through Trunk. We are open to ideas but we are very proud to be official partners and long may that continue.
Has One Minute Briefs got any exciting campaigns we should be aware of?
We encourage everyone to get involved each day so feel free to enter your ideas at @OneMinuteBriefs on Twitter.
We set a different brief every day. For that reason, we don’t always plan too far ahead and like to be reactive to current issues/trend, as well as running briefs for good causes. We give away some great prizes too. So the best thing to do is to keep an eye on our feed as I’m sure there will be many great briefs in the next few weeks. We do have a great NHS brief coming up too but I can’t give too much away just yet!