Cybersmile & Zink Talent Launch Beyond Profiles Campaign on Stop Cyberbullying Day

Author: SCD Team
June 21, 2024

We are excited to announce the launch of “Beyond Profiles”, an influencer-led campaign in partnership with Zink Talent designed to raise awareness of the profound impact that cyberbullying can have on mental health.

Launched in honor of Stop Cyberbullying Day, Beyond Profiles aims to spark meaningful conversation and promote positive actions against online abuse through the personal experiences of influencers and content creators whose lives have been deeply affected by the issue.

The campaign short, filmed at a studio location in Los Angeles, features three creators who each share powerful first-hand testimonies relating to their own experiences of cyberbullying and abuse. They remind viewers that there are real feelings and emotions behind social media accounts.

“There is very little as powerful as hearing first-hand experiences that have deeply impacted people’s lives. This Beyond Profiles campaign effectively demonstrates the profound impact that cyberbullying and abuse can have on the lives of those targeted.”

Laura Lewandowski, Chief Policy Officer, The Cybersmile Foundation

The film features the following influencers:

Sydney Gordon, reality TV star, went on a show to find love but instead faced a very different kind of experience. Following a public backlash and after receiving death threats and hundreds of hate messages, she is now hoping to use her platform for good to raise awareness of the realities of cyberbullying and prevent what happened to her.

Christie Val, who was the first bald model for Sports Illustrated and the founder of Baldtourage, a community for girls with alopecia, hid behind a wig and didn’t want anyone to know about her condition when she was first diagnosed. She is now proud of herself and has become an inspiration to many young women.

Charlie Rocket, who started in the music industry, representing talent like 2 Chainz. Charlie sold over 10 million records and went on to participate in 8 world tours, receiving 4 Grammy nominations and bringing home one Grammy with award-winning artist 2 Chainz. However, after being diagnosed with a brain tumor and surviving, he decided to follow his passion for helping other people and started a foundation called Dream Machine, where he helps struggling kids around the world make their dreams come true.

“Cyberbullying has reached unprecedented levels, and it’s time to take a stand. At Zink Talent, we are deeply committed to partnering with Cybersmile to ignite the conversation about cyberbullying prevention. By leveraging our network of influencers and their reach, we are confident that we can spread this crucial message and help make social media a more positive and supportive space.”

Samantha Zink, Founder of Zink Talent

The campaign short film will be shared by participating influencers as well as across Cybersmile and Zink social channels, raising awareness of the impact of cyberbullying and reminding internet users that there are real people with real feelings behind social media accounts.

Beyond Profiles is the first installment of our recently announced strategic partnership with Zink Talent, which will utilize the power of creators to tackle key digital wellbeing-related issues.