- June 20, 2019
- Posted by: Scott Freeman
- Category: Blog
Instagram star Chessie King is increasingly in the media spotlight, which unfortunately means that she faces abuse and negative comments. Having teamed up with Chessie on last year’s multi-award-winning Body Positivity campaign #TrollingIsUgly, we caught back up with Chessie to get some advice on dealing with the haters and to find out how our joint campaign has impacted her career since.
We’re excited to bring you this exclusive interview which is full of insights for dealing with online negativity!
We worked together for the award winning Body Positivity campaign #TrollingIsUgly. Can you tell us a bit more about how that campaign has impacted your career since then?
People really resonated with the campaign & I think it helped so many of my followers going through online bullying. I met the team behind Instagram recently & they said they use our campaign in their presentation to show others how to use the platform in a creative & expressive way.
Our joint Body Positivity campaign titled #TrollingIsUgly won multiple awards including Gold, Silver and Bronze lions at the Cannes Lions Festival of Creativity in 2018.
Have you ever been targeted with cyberbullying or online abuse?
Absolutely, it’s been so difficult at times but the #TrollingIsUgly campaign helped me so much. Trolling can affect anyone, from a 16-year-old who has 100 followers to a celebrity who has over 3 million followers and everyone in between. In some cases the effects of bullying can have extreme consequences.
The more I open up & share my life on my Instagram, the more hate I’m going to receive. And trolling is such an important issue to tackle because people cannot get away with hiding behind a computer or a phone saying things they most likely would never say to someone face-to-face. It needs to stop.
What is your favorite social media platform and why?
Instagram, because I have such an incredible community who all help & support each other in a non-judgemental space. I have curated my newsfeed to help me feel inspired, positive & empowered everyday.
What advice would you give to someone being affected by cyberbullying or abuse online?
- Delete the comment & block the account; out of sight, out of mind.
- Talk about it to someone who will listen & support you.
- Get help from the amazing team at Cybersmile.