- August 20, 2019
- Posted by: Scott Freeman
- Category: News
Digital agency Organic, the digital agency who believes in Digital for Good announced they are partnering with The Cybersmile Foundation to rebrand Stop Cyberbullying Day for 2020.
Scheduled to be launched before the Stop Cyberbullying Day in June 2020, Organic has started work on their new pro bono initiative for the rebrand which will include a new website and a new logo for Stop Cyberbullying Day.
The project aims to create a fresh new look for the annual event that will help to raise awareness of cyberbullying and encourage even more support from influencers, brands, supporters and corporate partners on Stop Cyberbullying Day.
Cybersmile and Organic partnered due to their close alignment and desire to encourage kindness, diversity and inclusion online.
Organic’s core positioning is around Digital For Good which means they take a stand against ‘digital bads’. Usually, these ‘bads’ take the form of substandard UX, poor SEO or siloed digital thinking, but in this partnership, the Organic team’s expertise is being devoted to helping reduce the impact of bullying online. It’s a charity cause that is incredibly close to the heart of the agency’s core beliefs.
Ben Scoggins, Commercial Director at Organic shared his thoughts on the partnerships stating that: “Organic is passionate about the power of Digital For Good, which is why we are proud to partner with Cybersmile on the rebrand of their annual Stop Cyberbullying Day. Our work with the charity supports the combating of ‘digital bads’ including tackling digital abuse, harassment and online bullying.”
“Organic’s deeper goals fit very well with our own. We are excited to work together on the rebrand and are looking forward to launching the new Stop Cyberbullying Day branding and website early next year,” said Iain Alexander, Head of Engagement for The Cybersmile Foundation.
With Organic’s unique expertise on web design and branding, Stop Cyberbullying Day will be returning in 2020 with an even bigger mission to help support people of all ages around the world.